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    • Building an AI ready marketing organisation
    • Connected Strategy
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    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
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Marketing Effectiveness
12 Dec 2019

A favo(u)rite game: Localising content for British and American audiences

Explore our go-to guide for localising content with our comprehensive list of differences between British and American English

Zoe Merchant
Blogs, Marketing Effectiveness
Concentrated businesswomen looking at stickers on glass wall. Focused grey-haired female worker making notes for project strategy or plan. Brainstorming, business and management concept
Concentrated businesswomen looking at stickers on glass wall. Focused grey-haired female worker making notes for project strategy or plan. Brainstorming, business and management concept
07 Nov 2019

What successful business events really look like

Business events should never be done for ‘event’s sake’. Without a clear, measurable objective, they're simply an expense with no…

Zoe Merchant
News
Caption Description
Caption Description
16 Oct 2019

BROOKLYN WILL MAKE YOU MORE PROUD OF YOUR BUSINESS

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however…

Niki Giordanelli
News
16 Oct 2019

THE EVOLUTION OF A THEME LEGEND

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however…

Niki Giordanelli
News
14 Oct 2019

CREATIVE SOLUTIONS AND RESULTS THAT GROW BRANDS

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however…

Niki Giordanelli
Blogs, Marketing Effectiveness
Slipping on a banana skin
07 Oct 2019

5 mistakes that well-known brands made in marketing campaigns

Explore five of the biggest marketing campaign blunders that have happened in the last decade and how to avoid making…

Zoe Merchant
Blogs, Marketing Strategy
09 Sep 2019

Leading or lagging: Is your marketing fit for purpose?

Is your B2B marketing delivering results, able to adaptable and is resilient? This blog looks at how marketers can inject…

Zoe Merchant
Agile Marketing In Practice, Blogs
02 Sep 2019

Using agile marketing to drive rapid results

Agile marketing is a methodology based on continual improvement to maximise results and return from marketing effort and investment.

Zoe Merchant
Marketing Strategy
04 Aug 2019

The SMART guide to building successful Alliances

Productive marketing alliances are an important part of marketing strategies. Your relationships should work together towards a common goal.

Zoe Merchant
Marketing Effectiveness
03 Aug 2019

Six ways to increase your twitter following

If used correctly, Twitter can be an influential tool for businesses. It can generate leads and help you to form…

Zoe Merchant
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    • Why governance and operating models are the missing link in scaling AI in Marketing
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