What’s your marketing mojo? Benchmark your marketing agility
If we’ve learnt anything, it’s how critical it is to be responsive and adaptable to market change.
You may have already discovered that traditional marketing techniques aren’t helping you keep pace to with market changes or adapt to client needs in a digital, fast-paced, and personalised world. Your team may be using data but do they have the right insights to identify areas for improvement to effectively engage your priority audiences.
Assess your team agility
We know that an agile, data-driven approach is the future of B2B marketing. The idea of optimising what you have and using data insights to experiment with new tools, messaging, and channels to achieve your business goals is a simple concept, which is transforming marketing. To keep up, all marketing teams need to work out where and how to inject greater agility and adapt at pace.