How many leads do you need to hit your sales target?

Take the pain and guesswork out of campaign planning with our free lead generation calculator. Just enter your sales target and your average deal value, and we’ll tell you exactly how many leads you need to smash ’em! Then, sign up to unlock your sales funnel to explore, benchmark and energise your conversion rates at each stage of your buyer journey.  Ready to start building more pipeline, faster? Let’s go!


Conversion calculator

Conversion rates are set to industry averages based on our years of B2B marketing experience. Adjust the sliders below to match your conversion rates.

Leads i

Interest (MQL) i

Evaluation (SAL) i

Intent (SQL) i

Deals won i

Leads at each funnel stage


Bright delivered agile marketing campaigns that increased engagement with our target audiences and delivered outstanding results, at pace.

Paul White, CMO, Gresham Technologies
Zoe MerchantLead generation calculator