Marketing effectiveness

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Maximise your marketing effectiveness: How to get more from your marketing

Now available to watch on demand.
In this session you’ll learn how to improve the effectiveness of your marketing machine, including:

👉 People: Improving ways of working, determining future skills and developing a growth culture
👉 Process: Optimising your operating model to improve revenue and customer centricity.
👉 Data: Achieving optimal RevOps and KPI setting
👉 Tech: Maximising the value from your existing martech stack and optimising GenAI opportunities

How to boost the effectiveness of your marketing function

Online

It'll be a packed 30 minutes where we'll be sharing practical insights and advice on game-changing strategies that will supercharge your marketing dept. Helping you to uncover hidden growth opportunities and eradicate your inefficiencies.

Free

From metrics to meaning: Showing the value of brand and demand in B2B

Online

Join our expert panel of B2B marketing leaders as we dig into:

-How to stop the cycle of one-and-done campaigns
-Why brand can (and should) drive pipeline
-Practical, always-on frameworks that don’t burn out your team
-How to connect brand and demand to boost CLTV and revenue
-How to break down silos and work towards common commercial goals

If you’re trying to educate the business, prove marketing’s value, and deliver consistent performance across brand and demand – this is your session.