Failure is not the opposite of success, it’s part of the success.
A key principle of Agile Marketing is embedding a ‘test, learn, build’ approach. And part of this process is to fail sometimes. To build and optimise, you need to understand what doesn’t work so well and what doesn’t work at all so you can iterate and improve.
Sign up for our next live event to hear from Bright’s Client Delivery Director, Lydia Kirby, and Paul Padmore of the ‘My Perfect Failure’ podcast, for a guided journey through the inevitability of failure and how to embrace it when it comes.
You’ll learn how to:
- Make failure a positive – fall, but fall forward
- Document your failures so you’re ready to react
- Foster a test, learn and build culture within your team