Agile marketing bootcamp: Sprint leadership and planning

Smash your sprints

Prioritising activity to meet your KPIs

On Demand Event

Back due to popular demand! On Friday 9th April, we’re re-running our bootcamp on sprint management for all of you who missed it.

Sprints are your key to embedding agile ways of working and breaking down complex long-term strategies into short-term, bite-sized goals. They are the backbone of agile campaigning, giving you the time you need to iterate and optimise your marketing activity to better support business goals. But what are they, and how do you lead and manage sprints successfully?

In this high-intensity session explore:

  • How sprints work
  • Roles and responsibilities
  • Risk and issue management
  • Our top tips for running sprints virtually

Not got time for bootcamp? Check out our one-page game plans to get yourself up to speed with agile marketing.

Agile marketing expert speakers

Lydia Kirby, Client Delivery Director

Lydia is an agile marketing aficionado — a passionate believer in marketing measurability, using data and insight to architect leading-edge agile marketing programmes, projects and campaigns. She will bring to life the disciplines of sprint leadership needed to deliver marketing agility at pace.

Sian Heaphy, Director

Sian creates and runs large and complex agile marketing programmes and projects for Bright and our clients. She knows how to run sprints effectively, embedding new ways of working as you scale, to get the most value from an agile marketing approach.

Watch the bootcamp

Alexandra JefferiesAgile marketing bootcamp: Sprint leadership and planning