Bright Ideas

Take a look at the latest ideas, news, views and goings on at Bright.

Communicating marketing value to the C-Suite: A strategic and agile approach for B2B Marketers

Securing investment from the C-suite hinges on effectively communicating the value of marketing efforts. Senior marketers in mid to large firms must demonstrate a balance between short-term demand generation and long-term brand building while showcasing resilience and adaptability. 

Feeling stuck? How to reignite your marketing strategy for success

Whether your strategy isn’t delivering the desired results, you’re struggling to make informed data-driven decisions, or finding it difficult to adapt to constant changes in the marketing landscape, we’ve compiled a list of models, tips, and tools to help you and your team improve your marketing effectiveness.

Evolving strategies for marketing leadership: Insights from the Bright B2B leaders dinner

Agile marketing, the foundation of Bright’s ethos to help marketers demonstrate value through delivering great work; champions adaptability, customer centricity, and efficient collaboration. The introduction of RevOps expands these benefits across all revenue-generating functions, through improved alignment, efficiencies and effectiveness, and quantifiable growth against shared goals.