Bright Ideas

Take a look at the latest ideas, news, views and goings on at Bright.

Growing audiences and driving engagement in B2B publishing, media & events.

Calling all marketers in publishing, media and events, this webinar is not to be missed!

The big 6: How agile marketing drives operational success

In our recent panel discussion with marketing ops experts, we focused on how agile marketing is transforming marketing operations. We’ve summarised the six key drivers for success here in this briefing note.

Adapt or fall behind: How Agile Marketing powers marketing operations

Our expert panel explore how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing effectiveness.