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  • What we do
    • Connected Strategy
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    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
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Bright events, Bright Videos & Podcasts, Bright Webinars, Engagement, Publishing, Media & Events
13 Mar 2025

Webinar: Growing audiences and driving engagement in B2B publishing, media & events.

Calling all marketers in publishing, media and events, this webinar is not to be missed!

Zoe Merchant
Blogs, Engagement, Marketing Effectiveness, Publishing, Media & Events
12 Mar 2025

Reading list: Grow your audiences and drive engagement

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you boost the impact of your…

Zoe Merchant
Agile Marketing In Practice, Bright Toolkit, Publishing, Media & Events
12 Mar 2025

Reframe cards: Publishing, media and events edition

This edition of our Reframe cards have been created especially for marketing teams working in publishing, media and events, and…

Zoe Merchant
Agile marketing mindset, Marketing Effectiveness
20 Feb 2025

Why traditional marketing fails – and how agility future-proofs your team

For B2B senior marketing leaders with good sized teams, the challenge isn’t just about keeping up; it’s about staying ahead.…

Zoe Merchant
Agile Marketing In Practice, Blogs, Marketing Effectiveness
21 Nov 2024

The big 6: How agile marketing drives operational success

In our recent panel discussion with marketing ops experts, we focused on how agile marketing is transforming marketing operations. We’ve…

Zoe Merchant
Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness, Marketing Efficiency
13 Nov 2024

Webinar: Adapt or fall behind: How Agile Marketing powers marketing operations

Our expert panel explore how agile marketing drives operational improvement, creates a culture of continual learning, and boosts overall marketing…

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Efficiency
05 Nov 2024

Adapt or fall behind: How Agile Marketing powers marketing operations – Reading list

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you boost the effectiveness of the…

Zoe Merchant
Marketing Effectiveness
15 Oct 2024

Key takeaways from the Marketing Leadership Dinner: AI Activation in B2B Marketing

The Bright B2B Marketing Leaders Dinner served as a platform for senior marketing professionals to explore AI adoption in complex…

Zoe Merchant
Agile Marketing In Practice, Marketing Effectiveness
08 Oct 2024

5 common barriers to adopting agile marketing … and how to overcome them

Adopting agile marketing can revolutionise your team's efficiency and creativity, but the road to getting there isn't always smooth. Many…

Sian Heaphy
Agile Marketing In Practice, Blogs, Marketing Effectiveness
25 Sep 2024

A/B testing: An agile marketing approach to B2B marketing optimisation

At Bright, we believe the key to success lies in continuous improvement and data-driven decision-making. That's where A/B testing comes in – the best…

Zoe Merchant
  • Recent Posts

    • Live panel – Confidence, capability, clarity: The real foundations of AI adoption
    • Bright has joined Talan in the UK to strengthen marketing strategy consulting capabilities
    • The B2B marketing reset: Reflect, refocus and win in 2026
    • Webinar: Reflect Refocus and Win 2026
    • From chaos to cadence – Managing marketing change that sticks
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