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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
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    • Future fit B2B marketing programme
  • Who we help
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Agile Marketing In Practice, Blogs
21 Apr 2022

Earth Day 2022: Agility in climate action planning and why we’ll fail without it

Net-Zero targets are rightfully ambitious, but they’re doomed to fail if strategies aren’t agile. Our agile guide to help #InvestInOurPlanet.

Alexandra Jefferies
Agile Marketing In Practice
12 Apr 2022

Agile: Marketing at the speed of FinTech

The buzz surrounding FinTech companies keeps growing louder as these cutting-edge businesses introduce innovative ideas to disrupt the financial services…

Zoe Merchant
Agile Marketing In Practice
04 Mar 2022

Four ways agile marketing can help overcome bias

Beyond hashtags, inspirational videos and moving quotes, celebrating International Women's Day is a reminder of the ongoing effort and change…

Zoe Merchant
Marketing Effectiveness
14 Feb 2022

Bright enlists corporate advisory consultancy, Cactus, to help navigate expansion 

Bright has teamed up with Cactus - Europe’s leading corporate advisory and growth consultancy for agencies.

Zoe Merchant
Agile Marketing In Practice
26 Jan 2022

Four ways agile marketing supports the future of work

2021 has been a bumpy year so far, starting out in the firm grip of the pandemic and rapidly evolving…

Zoe Merchant
Blogs, Marketing Strategy
15 Nov 2021

The agile trinity: How three pillars drive Marketing effectiveness in B2B

These three pillars should be the foundation of every marketing plan. You can dial each one up or down but…

Zoe Merchant
Marketing Effectiveness
29 Oct 2021

Four things B2B marketers need to focus on now

2021 has been a bumpy year so far, starting out in the firm grip of the pandemic and rapidly evolving…

Zoe Merchant
Agile Marketing In Practice, Blogs
30 Sep 2021

How agile marketing will make you a better marketer

How agile marketing will make you a better marketer. Most project managers in the tech industry you will likely have heard…

Zoe Merchant
Agile Marketing In Practice, Blogs
16 Sep 2021

Four ways agile marketing accelerates company growth

Networks help businesses survive. Getting the clients you don’t know, that’s how businesses thrive.

Zoe Merchant
Bright Videos & Podcasts, Fintech
13 Sep 2021

Deep Dive into Agile Marketing

Agile Marketing commentator John Case in discussion with leading VP & Head of marketing Mitra Roknabadi on the power of…

Alexandra Jefferies
  • Recent Posts

    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
    • Confidence, capability and clarity: building the foundations for AI enabled marketing
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