Bright Ideas

Bright enlists corporate advisory consultancy, Cactus, to help navigate expansion 

During these changeable times, businesses are increasingly seeking ways in which they can adapt and transform with a more agile approach. Due to the increased requirement for marketing agility, driven by the unpredictability caused by the pandemic, world-leading B2B agile marketing consultancy, Bright, has experienced more demand than ever.

Founded in 2013 by Zoë Merchant, Bright’s goal was to accelerate business growth for its clients and push their marketing forward through greater agility to achieve better results. Nine years later, Bright’s goal remains the same, now with a team of 21 agile marketing specialists and a roster of market-leading, technology, publishing and engineering clients.

To navigate the next phase of growth, driven by a collective passion for evolution, Bright has teamed up with Cactus – Europe’s leading corporate advisory and growth consultancy for agencies.

Cactus is uniquely positioned to supply corporate commercial development support, operational guidance and expert financial advice, having worked with over 2,500 agencies globally and some of the fastest growing agencies in their territories. With these credentials, 2022 is set to be a landmark year for Bright’s growth.


“It’s an exciting time for Bright, agile marketing has moved beyond nascent and we’re seeing clear benefits to those businesses that change their way of working to fuel business growth, through greater adaptability, client centricity and a data driven approach.

Bright’s on a mission to drive marketing agility forward and we continue to expand how we deliver our services and work alongside clients to co-create, coach and train marketers to become more agile.”

Zoë Merchant, Managing Director of Bright


“Bright is a remarkable business, one with huge potential to be a leader in the industry and one we’re thrilled to be working so closely with. They have such an interesting proposition and a truly unique service offering for their clients”.

Danny Turnbull, Managing Partner for Consulting at Cactus


Discover how Bright’s approach to agile marketing can equip teams with the expertise to adapt to a fast-paced, changeable business environment, take advantage of opportunities for growth and transform your business.

Bright is a world-leading B2B agile marketing consultancy, providing strategic marketing services, supporting transformation through co-creation and training for tech & professional services firms.

Bright’s team of expert B2B agile marketing practitioners inspire businesses to think and act differently; embrace curiosity and use data-driven insights to drive continuous learning, improvement and transformation, always putting the customer at the heart of activity.

Zoe MerchantBright enlists corporate advisory consultancy, Cactus, to help navigate expansion 

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