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Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness
08 Oct 2025

Live panel – The B2B marketing reset: Reflect, refocus and win in 2026

Thursday 4th December | 14:00 GMT | 45 mins 2025 reshaped B2B marketing. AI went from assistant to agent, CFOs…

Alaina Roberts
Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness
08 Oct 2025

Live panel – Big bets for big rewards: Experiments that changed the game

Wednesday 12th November | 11.30am GMT | 45 mins. In B2B marketing, not all marketing experiments are created equal. This…

Alaina Roberts
Bright Live, Engagement, Publishing, Media & Events
06 Oct 2025

Webinar: From chaos to cadence: managing marketing change that sticks

In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under…

Alaina Roberts
Agile Marketing In Practice, AI, Blogs
06 Oct 2025

Building AI ready marketing teams

Artificial intelligence (AI) is transforming marketing at speed. But for B2B organisations, it is not just about plugging in the…

Alaina Roberts
Bright Podcasts, Bright Videos & Podcasts
24 Sep 2025

Episode 3 – Test, lead and lead: Building AI-Ready Marketing Teams

If you want practical steps to start small, build confidence, and scale AI responsibly within your team, this episode is…

Alaina Roberts
Blogs, Bright events
23 Sep 2025

Briefing note: Doing more with less – Insights from senior B2B marketing leaders 

At a recent private dinner hosted by Bright, leaders from publishing, fintech, tech, events and professional services shared candid perspectives…

Alaina Roberts
Agile Marketing In Practice, AI, Blogs
17 Sep 2025

From hype to reality: Strategic AI agent deployment in B2B marketing

Whilst organisations are eager to explore AI's potential, many are struggling to move beyond scattered, unfocused pilots to meaningful, scalable…

Alaina Roberts
Bright Podcasts
11 Sep 2025

Episode 2 – How AI can support marketing from strategy to activation

From planning to execution, we talk about the value AI can bring to B2B marketers.

Alaina Roberts
Bright Podcasts
10 Sep 2025

Episode 1 – Agentic AI and what every B2B marketing leader should know

Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you…

Alaina Roberts
Agile Marketing In Practice, Blogs
03 Sep 2025

Agentic AI: What B2B marketing leaders need to know 

At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies…

Alaina Roberts
  • Recent Posts

    • Live panel – The B2B marketing reset: Reflect, refocus and win in 2026
    • Live panel – Big bets for big rewards: Experiments that changed the game
    • Webinar: From chaos to cadence: managing marketing change that sticks
    • Building AI ready marketing teams
    • Episode 3 – Test, lead and lead: Building AI-Ready Marketing Teams
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