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AI, Bright events
21 May 2025

Briefing note: Robot wars, agentic AI and agile marketing: insights from Bright’s Marketing Leaders Dinner 

As B2B marketers, we’re deep into the next phase of AI. The focus has shifted from experimentation to activation –…

Zoe Merchant
AI
20 May 2025

It’s not the tools. It’s your marketing leadership that makes AI work

There’s a gap opening up in B2B marketing, and it’s not just about tech. It’s about fluency. AI is moving…

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Strategy
20 May 2025

Reading list: Showing the value of brand and demand in B2B

A curated collection of inspiring and insightful reads and podcasts to help you drive commercial impact by aligning your demand…

Zoe Merchant
Agile Marketing In Practice, Blogs, Marketing Effectiveness
15 May 2025

Cut the fat, not the impact: how smart CMOs are squeezing more from less in 2025 

Budgets are under strain. Teams are stretched. The ask? Deliver more commercial impact with fewer resources. And no, you can’t…

Zoe Merchant
Agile Marketing In Practice, Bright Resources
07 May 2025

Playbook: Agile marketing – A B2B marketer’s guide

The B2B Agile Marketing Playbook is your practical guide to working smarter, moving faster, and delivering measurable impact - without…

Zoe Merchant
Bright events, Bright Videos & Podcasts, Bright Webinars, Marketing Effectiveness
21 Apr 2025

Webinar: From metrics to meaning: Showing the value of brand and demand in B2B

Senior B2B marketers are still stuck trying to prove the value of long-term brand investment. Still battling short-termism. Still explaining…

Zoe Merchant
Agile marketing mindset, Bright Toolkit
04 Apr 2025

Reframe cards: Growth Mindset

Reframe Cards are designed to bring creativity and agile thinking into your team’s communication. By offering specific prompts, these cards encourage…

Zoe Merchant
Blogs, Marketing Effectiveness
19 Mar 2025

Driving greater impact: Insights from the B2B marketing leaders dinner

At the latest Bright B2B Marketing Leaders Dinner, senior marketing leaders gathered to discuss how agile marketing operations are helping…

Zoe Merchant
Bright events, Bright Videos & Podcasts, Bright Webinars, Engagement, Publishing, Media & Events
13 Mar 2025

Webinar: Growing audiences and driving engagement in B2B publishing, media & events.

Calling all marketers in publishing, media and events, this webinar is not to be missed!

Zoe Merchant
Blogs, Engagement, Marketing Effectiveness, Publishing, Media & Events
12 Mar 2025

Reading list: Grow your audiences and drive engagement

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you boost the impact of your…

Zoe Merchant
  • Recent Posts

    • The B2B marketing reset: Reflect, refocus and win in 2026
    • Webinar: Reflect Refocus and Win 2026
    • From chaos to cadence – Managing marketing change that sticks
    • Ebook: The Lean Marketing Reset – a strategic guide to doing more with less
    • Webinar: From chaos to cadence: managing marketing change that sticks
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