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    • Building an AI ready marketing organisation
    • Connected Strategy
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    • Marketing that performs
    • Future fit B2B marketing programme
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Marketing Effectiveness
15 May 2020

Infographic: 5 quick steps to optimise your website

Check out our latest infographic for quick wins on how you can optimise your website to engage more of your…

Alexandra Jefferies
Agile Marketing In Practice, Blogs
04 May 2020

Agile Marketing in Action: Adapting to Survive and Thrive

A summary of the virtual event that attracted marketing professionals across a diverse range of industries to drive the conversation on…

Zoe Merchant
Agile Marketing In Practice, Blogs
CHIANG MAI, THAILAND - Dec 1 2019 : Oneplus 6 with LinkedIn application on the screen. LinkedIn is a business-oriented social networking service.
CHIANG MAI, THAILAND - Dec 1 2019 : Oneplus 6 with LinkedIn application on the screen. LinkedIn is a business-oriented social networking service.
22 Apr 2020

Unlock agility with LinkedIn

Find out how to optimise your comms and LinkedIn strategy to support your marketing during the COVID-19 pandemic.

Zoe Merchant
Blogs, Marketing Effectiveness
20 Apr 2020

When’s the best time to hold a virtual event?

We explore the best day and time to hold a virtual event, with a focus on what to consider for…

Zoe Merchant
Agile Marketing In Practice, Fintech
15 Apr 2020

Achieving 12 B2B quality sales opportunities in 12 weeks

Read a FinTech CMO's point of view testing agile ways of working to drive better marketing results and build pipeline.

Zoe Merchant
Blogs, Marketing Effectiveness
24 Mar 2020

Agile in action: Transforming events at pace

Virtual experiences and events have come a long way in the last few years. Find out how agile marketing will…

Zoe Merchant
Blogs, Marketing Effectiveness
Beautiful woman in the office
Beautiful woman in the office
20 Mar 2020

The ultimate working-from-home survival guide

So, we're all at home now. Outlast the Covid-19 outbreak with top tips for working efficiently and managing a newly…

Zoe Merchant
Agile Marketing In Practice
25 Feb 2020

Getting started with agile marketing

Looking to adopt a more agile approach to your B2B marketing? Find out how to get started with an agile…

Zoe Merchant
Agile Marketing In Practice, Blogs
Marketing group working on presentation. Scrum meeting, teamwork, task list. Business concept. Vector illustration can be used for presentation slides, landing pages, posters
Marketing group working on presentation. Scrum meeting, teamwork, task list. Business concept. Vector illustration can be used for presentation slides, landing pages, posters
06 Feb 2020

What is Agile Marketing?

You've heard the word bouncing around B2B marketing recently. But what does it actually mean to be agile, and how…

Zoe Merchant
Agile Marketing In Practice, Blogs
Aerial view of business data analysis graph
Aerial view of business data analysis graph
14 Jan 2020

2020 B2B marketing: 5 trends to watch

Check out the Bright top five B2B marketing trends for 2020. How they will impact your way of working, your…

Zoe Merchant
  • Recent Posts

    • Webinar – AI is forcing marketing to rethink its operating model
    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
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