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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
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    • Future fit B2B marketing programme
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  • What we do
    • Building an AI ready marketing organisation
    • Connected Strategy
    • Leaner Operations
    • Marketing that performs
    • Future fit B2B marketing programme
  • Who we help
    • Industrials
    • Events & Publishing
    • Financial Services & FinTech
    • Tech & Professional Services
  • Our work
  • Why Bright
    • Our Approach
    • Awards
    • Team
    • Events & Podcasts
  • Bright Ideas
    • Marketing agility assessment
    • B2B marketing guides
  • Contact
Agile Marketing In Practice
08 Sep 2020

Agile Marketing Podcast with Zoe Merchant

Gain insight into the world of agile marketing, where we use data to test, learn, iterate and refine in an…

Alexandra Jefferies
Blogs, Marketing Effectiveness
29 Aug 2020

How to write better copy

When it comes to writing copy, you need to get it right, your copy needs to engage. Lose your audience's…

Zoe Merchant
Agile Marketing In Practice, Blogs
17 Jul 2020

3 ways to inject agility in FinTech marketing

Looking to boost leads in the financial services market? Get 3 top tips for using agile marketing to drive your…

Zoe Merchant
Marketing Effectiveness
09 Jul 2020

The power of content

Since you only get a few chances to connect, producing relevant marketing content that brings value to its readers is…

Zoe Merchant
Blogs, Marketing Effectiveness
Agile marketing in action: Virtual events
Concentrated entrepreneur or manager sitting by desk in front of computer monitor while working at night
30 Jun 2020

Smashing the 1,000-attendee target for your next virtual event

Find out how agile marketing powered TECHNIA's PLMIF2020 virtual event, scoring 2,000 attendees and smashing their ambitious KPIs.

Zoe Merchant
Blogs, Marketing Effectiveness
15 Jun 2020

Five tips to a successful Webinar

When your audience can no longer come to you, creating engaging virtual and digital experiences has become vital for businesses,…

Zoe Merchant
Blogs, Leading Change
09 Jun 2020

Are you getting through?

The ability to communicate in tough times is more important than ever. Here are the critical success factors for communicating…

Alexandra Jefferies
Agile Marketing In Practice, Blogs
04 Jun 2020

Marketing comparison: Traditional vs agile

This infographic provides a quick comparison of traditional vs agile ways of working. On which side of the ring do…

Zoe Merchant
Agile Marketing In Practice, Blogs
19 May 2020

The 3 Building Blocks of Agile Marketing

We hear it all the time - “How can I apply agile methodology to marketing?” Discover the best way to…

Zoe Merchant
Blogs, Leading Change
18 May 2020

Is the honeymoon over for WFH?

How to navigate lockdown working from home, if you're craving the office like us, read this blog on getting back…

Alexandra Jefferies
  • Recent Posts

    • Webinar – AI is forcing marketing to rethink its operating model
    • Reframe cards: Building an AI-Enabled Marketing Organisation
    • Confidence, capability and clarity: the human foundations of AI enabled marketing
    • Why ways of working are the real unlock for AI in marketing
    • Why governance and operating models are the missing link in scaling AI in Marketing
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      London
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