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Agile Marketing In Practice, Blogs
11 Dec 2025

The B2B marketing reset: Reflect, refocus and win in 2026

Marketing teams today face an uncomfortable truth: the pace of change is accelerating, but our ways of working haven’t kept…

Toni Fasulo
Bright Live, Engagement, Publishing, Media & Events
10 Dec 2025

Webinar: Reflect Refocus and Win 2026

In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under…

Toni Fasulo
Agile Marketing In Practice, Blogs
04 Nov 2025

From chaos to cadence – Managing marketing change that sticks

Marketing teams today face an uncomfortable truth: the pace of change is accelerating, but our ways of working haven’t kept…

Zoe Merchant
Bright Resources, Marketing Effectiveness
14 Oct 2025

Ebook: The Lean Marketing Reset – a strategic guide to doing more with less

Budgets are tightening. Expectations are rising. The Lean Marketing Reset shows how to deliver more impact with fewer resources.

Zoe Merchant
Bright Live, Engagement, Publishing, Media & Events
06 Oct 2025

Webinar: From chaos to cadence: managing marketing change that sticks

In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under…

Zoe Merchant
Agile Marketing In Practice, AI, Blogs
06 Oct 2025

Building AI ready marketing teams

Artificial intelligence (AI) is transforming marketing at speed. But for B2B organisations, it is not just about plugging in the…

Zoe Merchant
Bright Podcasts, Bright Videos & Podcasts
24 Sep 2025

Episode 3 – Test, lead and lead: Building AI-Ready Marketing Teams

If you want practical steps to start small, build confidence, and scale AI responsibly within your team, this episode is…

Zoe Merchant
Blogs, Bright events
23 Sep 2025

Briefing note: Doing more with less – Insights from senior B2B marketing leaders 

At a recent private dinner hosted by Bright, leaders from publishing, fintech, tech, events and professional services shared candid perspectives…

Zoe Merchant
Agile Marketing In Practice, AI, Blogs
17 Sep 2025

From hype to reality: Strategic AI agent deployment in B2B marketing

Whilst organisations are eager to explore AI's potential, many are struggling to move beyond scattered, unfocused pilots to meaningful, scalable…

Zoe Merchant
Bright Podcasts
11 Sep 2025

Episode 2 – How AI can support marketing from strategy to activation

From planning to execution, we talk about the value AI can bring to B2B marketers.

Zoe Merchant
  • Recent Posts

    • The B2B marketing reset: Reflect, refocus and win in 2026
    • Webinar: Reflect Refocus and Win 2026
    • From chaos to cadence – Managing marketing change that sticks
    • Ebook: The Lean Marketing Reset – a strategic guide to doing more with less
    • Webinar: From chaos to cadence: managing marketing change that sticks
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