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Bright Resources, Marketing Effectiveness, Marketing Efficiency
03 Sep 2024

Ebook: Maximising marketing impact with Agile Target Operating Models (ATOMs)

Successful marketing operations hinge on creating a solid Target Operating Model (TOM) that aligns day-to-day activities with strategic goals, providing…

Zoe Merchant
Agile Marketing In Practice, Agile Training and Transformation, Bright Toolkit
14 Aug 2024

Infographic: Building high performing B2B teams: Powered by agile marketing

We’ve created an exclusive checklist packed with industry insights and practical advice on how to build a high performing B2B…

Zoe Merchant
Agile Marketing In Practice, Blogs, Fintech, Marketing Efficiency, Marketing metrics
01 Aug 2024

FinTech marketing challenges – insights from industry roundtable

Insights into the key challenges FinTech marketers are facing right now.  

Lydia Kirby
Blogs, Marketing Effectiveness, Marketing Efficiency, Marketing metrics, Marketing Strategy
22 Jul 2024

Communicating marketing value to the C-Suite: A strategic and agile approach for B2B Marketers

Securing investment from the C-suite hinges on effectively communicating the value of marketing efforts. Senior marketers in mid to large…

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Strategy
16 Jul 2024

Feeling stuck? How to reignite your marketing strategy for success

Whether your strategy isn't delivering the desired results, you’re struggling to make informed data-driven decisions, or finding it difficult to…

Zoe Merchant
Bright Toolkit, Marketing Effectiveness
09 Jul 2024

Infographic: Crafting the perfect name: a guide to naming your solution

At Bright, we've supported many B2B marketers to craft a new name for their solution. It can be an expensive…

Natalie Cannatella
Blogs, Marketing Effectiveness
19 Jun 2024

Evolving strategies for marketing leadership: Insights from the Bright B2B leaders dinner

Agile marketing, the foundation of Bright’s ethos to help marketers demonstrate value through delivering great work; champions adaptability, customer centricity,…

Zoe Merchant
Blogs, Marketing Effectiveness, Marketing Efficiency
19 Jun 2024

How to boost the effectiveness of your marketing function – Reading list

Welcome to a curated collection of inspiring and insightful reads and podcasts to help you boost the effectiveness of the…

Zoe Merchant
Agile Marketing In Practice, Blogs, Leading Change, Marketing Effectiveness
11 Jun 2024

Bridging the gap: How agile marketing fuels next-level sales enablement with RevOps

The age-old struggle for alignment between marketing and sales is a well-worn path. The answer lies in a powerful combination:…

Zoe Merchant
Bright events, Bright Webinars, Marketing Effectiveness
16 May 2024

Expert insights: How to boost the effectiveness of your marketing function

Watch on demand a packed 30 minutes where Marketing Transformation Director, Lydia Kirby shares practical insights and advice on game-changing…

Zoe Merchant
  • Recent Posts

    • Live panel – Confidence, capability, clarity: The real foundations of AI adoption
    • Bright has joined Talan in the UK to strengthen marketing strategy consulting capabilities
    • The B2B marketing reset: Reflect, refocus and win in 2026
    • Webinar: Reflect Refocus and Win 2026
    • From chaos to cadence – Managing marketing change that sticks
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