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Bright Podcasts
10 Sep 2025

Episode 1 – Agentic AI and what every B2B marketing leader should know

Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you…

Zoe Merchant
Agile Marketing In Practice, Blogs
03 Sep 2025

Agentic AI: What B2B marketing leaders need to know 

At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies…

Zoe Merchant
Agile Marketing In Practice, Bright Toolkit
03 Sep 2025

The ICE Framework: Cut through marketing chaos to focus on what matters

At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies…

Zoe Merchant
Blogs, Bright events, Marketing Effectiveness
27 Aug 2025

Briefing note: Evolving strategies for marketing leadership: Insights from the Bright B2B leaders dinner

This briefing note encapsulates the discussions, offering deeper insights into the challenges faced and the strategic approaches that have proven…

Zoe Merchant
Agile Marketing In Practice, Blogs
15 Jul 2025

A delicate balance: Standardisation meets agility in marketing 

At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies…

Hannah Siva
Agile Marketing In Practice, Blogs
10 Jul 2025

Busy but not better: why your B2B marketing isn’t delivering the results it should 

Marketing teams are some of the busiest teams in the business. Content calendars are packed. Campaigns are firing. Budgets are…

Zoe Merchant
Agile Marketing In Practice, Blogs, Publishing, Media & Events
26 Jun 2025

Agile isn’t just about moving fast – it’s about moving in the right direction

Agile isn’t just about moving fast – it’s about moving in the right direction

Sian Heaphy
AI
17 Jun 2025

The AI adoption divide: why some B2B marketers are pulling ahead and how the rest can catch up

Every leadership team says AI is on their radar. But in practice, we’re seeing two camps emerge.

Zoe Merchant
AI
11 Jun 2025

Don’t bolt AI governance on. Build it in

If we want to earn trust in the AI era, we can’t treat ethics and governance like a one-off workshop…

Zoe Merchant
AI, Bright Resources, Marketing Effectiveness
04 Jun 2025

Playbook: Get more value from Agentic AI

Whether you're under pressure to do more with less, or just looking to future-proof your marketing function, this guide will…

Zoe Merchant
  • Recent Posts

    • The B2B marketing reset: Reflect, refocus and win in 2026
    • Webinar: Reflect Refocus and Win 2026
    • From chaos to cadence – Managing marketing change that sticks
    • Ebook: The Lean Marketing Reset – a strategic guide to doing more with less
    • Webinar: From chaos to cadence: managing marketing change that sticks
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