Events & Publishing
Agile marketing strategies for publishers and media and events companies navigating audience growth, free to paid transitions, AI and increasing revenue targets.
123%
revenue increase
20% uplift
in audience engagement
213%
ROI on digital campaigns
As a marketing leader in Media, Events and Publishing you’re under real pressure to deliver. Stakeholders expect better results each event, audiences expect supreme experiences, and you need to build, predictable, scalable revenue streams that maximise business value.
Audience growth and monetisation
Moving beyond outdated personas to unlock measurable audience growth and build high-value audiences that drive recurring revenue.
Free to paid transition
Navigating the critical transition from free to paid events while maintaining audience engagement and driving growth.
Revenue growth
Building recurring subscriptions, registrations and attendance that create predictable revenue streams and drive sustainable business growth.
AI Integration
As AI becomes central to marketing workflows, the accuracy of persona data is critical for demonstrating scalable, predictable revenue.
How we drive marketing excellence in events and publishing
We blend strategic consultancy with deep practitioner expertise to help you build the marketing mindset, methods and momentum to deliver more impact with less risk.
Building high-value audiences
Move beyond outdated personas to unlock measurable audience growth and translate insights into practical content strategies that drive engagement and monetisation.
- Data-driven audience research and persona development
- Behaviour-led personas integrated with AI marketing tools
- Value propositions and messaging frameworks for each persona
- Persona-specific content and campaign templates mapped to commercial funnel
- KPIs tied to marketing and financial outcomes
- 20%+ typical uplift in audience engagement
Marketing that performs
Build always-on, customer centric marketing systems that deliver measurable ROI through systematic experimentation and continuous optimisation.
- Retention and expansion strategies for growth
- Agile, hypothesis-driven experimentation
- Systematic testing and scaling of growth levers
- Multi-channel engagement optimisation
- KPI alignment to commercial outcomes
- Pilot campaigns that prove impact before scaling
Leaner operations
Agile operating models designed for events and publishing to ensure streamlined processes, YoY growth and shorter decision cycles.
- Agile marketing frameworks and training
- Cross-functional team structures
- Governance for autonomous teams
- Accelerated execution and collaboration
- Continuous improvement culture
- Improved efficiency and reduced time-to-market
Events and Publishing services expertise
We have over a decade of experience helping publishers, media and events companies transform their marketing operations without disrupting business.
Agile marketing training enables a 123% YoY revenue increase
Informa Markets EMEA undertook a significant agile marketing training and activation programme to upskill their marketing teams. With newly empowered teams working more efficiently and effectively, the pilot programme changed their ways of working and thinking – leading to outstanding result
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273 leads for global B2B digital media company
Publishing and information services specialist wanted to drive awareness and subscription growth for three of its brands on LinkedIn and Meta platforms. Results achieved included over 1.4million impressions and 213% ROI
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Reframe cards: Media, publishing & events edition
An easy-to-use tool intended to stimulate conversations within teams, encouraging them to reconsider strategies and tactics by prompting thought-provoking discussions.
Learn more"We’re witnessing a shift in how our audiences interact with us not just joining our events but an increasing shift towards a long term, always-on relationship based on knowledge and access to critical insights. To thrive in this environment, we must be agile and adaptive, placing the customer at the centre of our strategy."