Bright Live, Engagement, Publishing, Media & Events 17 Sep 2025 Webinar: From chaos to cadence: managing change that sticks In this webinar, we’ll share real-world lessons from fixing broken marketing workflows and creating agile systems that hold up under… Alaina Roberts
Agile Marketing In Practice, Blogs 17 Sep 2025 From hype to reality: Strategic AI agent deployment in B2B marketing At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies… Alaina Roberts
Bright Podcasts 11 Sep 2025 Episode 2 – How AI can support marketing from strategy to activation There’s a gap opening up in B2B marketing, and it’s not just about tech. It’s about fluency. AI is moving… Alaina Roberts
Bright Podcasts 10 Sep 2025 Episode 1 – Agentic AI and what every B2B marketing leader should know There’s a gap opening up in B2B marketing, and it’s not just about tech. It’s about fluency. AI is moving… Alaina Roberts
Agile Marketing In Practice, Blogs 03 Sep 2025 Agentic AI: What B2B marketing leaders need to know At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies… Alaina Roberts
Agile Marketing In Practice, Bright Toolkit 03 Sep 2025 The ICE Framework: Cut through marketing chaos to focus on what matters At first glance, process standardisation and agile methodologies might seem like opposing forces in the world of marketing. Standardisation implies… Alaina Roberts
