Whether you’re under pressure to do more with less, or just looking to future-proof your marketing function, this guide will show you how to embed AI in your ways of working without the overwhelm.

Inside, you’ll discover:

• What agentic AI really is (and how it goes beyond generative AI)

• Real-world use cases across the marketing funnel – from personalising content and qualifying leads 24/7, to automating campaign reporting and improving ROI.

• A 5-step agile framework to adopt AI in a smart, scalable way with tools to assess your readiness, pilot quickly, and track what’s working.

• Metrics that matter – clearly explained KPIs to help you measure AI’s impact on engagement, conversion, operational efficiency, and ROI.

• Expert guidance from Bright – leaders in agile marketing, offering tried-and-tested methods to help your team confidently test, adopt, and scale AI.