Bright Ideas

Get more value from Agentic AI

Want to make AI work for your B2B marketing team and not just add more tools to your tech stack?


This ebook is your practical playbook for doing exactly that.

Whether you’re under pressure to do more with less, or just looking to future-proof your marketing function, this guide will show you how to embed AI in your ways of working without the overwhelm.

Inside, you’ll discover:

  • What agentic AI really is (and how it goes beyond generative AI)

  • Real-world use cases across the marketing funnel – from personalising content and qualifying leads 24/7, to automating campaign reporting and improving ROI.

  • A 5-step agile framework to adopt AI in a smart, scalable way with tools to assess your readiness, pilot quickly, and track what’s working.

  • Metrics that matter – clearly explained KPIs to help you measure AI’s impact on engagement, conversion, operational efficiency, and ROI.

  • Expert guidance from Bright – leaders in agile marketing, offering tried-and-tested methods to help your team confidently test, adopt, and scale AI.

Download now to take your first (or next) confident step into AI-powered, agile B2B marketing.

Alaina RobertsGet more value from Agentic AI

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