Bright

Agile experimentation and audience development

Delivers impressive results for publishing company

Publishing and Events

A global B2B digital media company specialising in publishing and information sought to enhance brand awareness and drive subscription growth for three of its brands on LinkedIn and Meta platforms. 

Bright was challenged to create and execute a successful campaign that would elevate brand recognition and bolster subscriptions.

Bright identified thought-leadership content as a key driver for lead acquisition, along with influencer engagement within each brand’s vertical. To drive subscriptions for the three brands, Bright implemented a 16-week campaign with 23 ad campaigns, each highlighting a unique topic and presented on a gated page to drive subscriptions.

Bright’s tailored approach to paid media marketing delivered significant impact by increasing brand awareness and subscriptions for the three brands. A test-and-learn approach enabled Bright to collect valuable data insights, which informed campaign optimisation efforts to deliver results.

Key findings

1,490,724 impressions

resulting in 273 leads

213% ROI

based on the commercial value of acquired subscribers

1030% increase

in clicks YOY on one of the brands’ LinkedIn pages

An inside view

"It has been a pleasure to work with the team at Bright. The outputs generated and performance we’ve seen is incredible. They’ve helped share their expertise and knowledge whilst injecting audience development and agile ways of working to upskill our existing marketing team."

Director of Engagement and Operations

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