Webinar: From chaos to cadence: Managing marketing change that sticks
On demand
Marketing teams are under constant pressure to do more with less. But transformation isn’t just about introducing new tools or processes, it’s about making change stick so teams can deliver consistent, measurable results.
In this practical, action-focused webinar, you’ll learn how to move from broken workflows and constant firefighting to sustainable systems that drive clarity, accountability, and performance.
What you’ll take away:
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Diagnose where your processes break down and why fixes often unravel without strong communication loops.
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Design agile workflows that last, using modular tools like prioritisation boards, sprint-style planning, and fast feedback cycles.
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Communicate change clearly and consistently so your team embraces and adopts new ways of working and can stick with them.
If you want to stop the cycle of chaos and embed marketing practices that really last, this session will give you the frameworks and tools to make it happen.
Meet the speakers
Karan Premi
Global Marketing Automation Specialist
Securitas Technology
Karan leads global multi-region programs, advanced nurture strategies, and ABM initiatives. With deep expertise in Marketo, Microsoft Dynamics, and Demandbase, Karan specialises in scaling marketing automation and aligning operations with business growth.
He is currently spearheading the re-architecture of Marketo to enable advanced automation and future-ready revenue operations. In parallel, he is driving the transformation of data architecture to prepare the business to harness the coming explosion of agentic agents.
Jazz Aujla
Global Head of Digital Marketing
Euromonitor
Jazz is a seasoned marketing leader with a track record of driving transformation through marketing operations. She established the first Digital Marketing teams at Konica Minolta and Euromonitor, setting new global standards in digital best practice. As Global Head of Digital Marketing at Euromonitor, she has delivered a corporate website overhaul, expanded acquisition channels, and strengthened the brand’s social media presence.
Passionate about efficiency and alignment, Jazz builds agile, digitally savvy teams that thrive under pressure and limited resources. She champions innovation, creating environments where marketing delivers measurable business value while empowering teams to grow and perform at their best.
Zoë Merchant
Managing Director,
Bright
Zoe Merchant is the founder and managing director of Bright, a strategic B2B marketing consultancy that gives marketers the power to do great work and deliver business results. With over 20 years of experience in agile marketing, she helps clients reinvent their marketing operations, align with business goals, and deliver tangible value.
As a leader and innovator in her field, Zoe has been recognised as a top 10 women leader of 2020, a 3x #40overforty advertising and marketing leader, and a #CannesLions70 Creative B2B juror in 2023. She is also a certified Agility in Marketing professional.
Zoe is passionate about investing and reinventing marketing teams, promoting diversity and inclusion, and championing marketing’s role in business transformation.