Leaner Operations
We understand the complexities of running marketing departments across different divisions and countries. Agile models and governance frameworks can transform the results you achieve by streamlining processes and optimising resources to scale marketing delivery.
How we build leaner operations
We create tailored operating models that provide the foundations for successful ways of working, increasing efficiencies and driving better results.
Agile operating models
Tailored agile frameworks designed specifically for your organisation’s structure, culture and objectives.
Martech, AI & data integration
Optimise your existing tools and technology stack to enhance effectiveness and eliminate inefficiencies.
Cross-functional alignment
Break down silos and create seamless collaboration between marketing, sales, product and other key functions.
Sustained improvement through our agile training
Practical training programmes that embed agile ways of working and build the capabilities for sustained operational improvement.
Agile marketing bootcamp
Jump-start your operational transformation with hands-on training that introduces agile fundamentals and immediate process improvements.
Format: 1-day intensive
Focus: Quick wins and foundation skills
Team Size: Up to 8 participants
– Agile principles for marketing operations
– Kanban boards and workflow management
– Sprint planning and execution
– Breaking down silos and improving collaboration
– Data-driven decision-making frameworks
ICAgile certified training
Complete 5-module programme that transforms your team’s operational capabilities with globally recognised agile marketing certification.
Format: 5-module programme
Certification: ICAgile ICP-MKG
Focus: Complete operational transformation
– Operating model design and implementation
– Change management and adoption strategies
– Technology integration and optimisation
– Cross-functional team leadership
– Continuous improvement frameworks
– Pilot activation and scaling support
Agile marketing leadership
Develop leaders who can design, implement and sustain agile operating models across complex marketing organisations.
Format: Tailored leadership programme
Focus: Strategic operational leadership
Audience: Marketing leaders and managers
– Operating model strategy and design
– Governance frameworks and autonomy
– Leading through transformation
– Building psychological safety
– Performance management in agile environments
Ebook: Agile Targeting Operating Models
This practical guide has been designed to help you develop your own Agile Targeting Operating Model.
It provides a deep understanding of a Marketing ATOM, a blueprint to create your own Marketing ATOM, advice on creating your business case, and tips to measure the effectiveness of your Marketing ATOM
Complete the form below to download the ebook
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