Episode 2
How AI can support marketing from strategy to activation

September 11, 2025 Alaina Roberts

Overview

In Episode 2 of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to Co-founder of Amplifi & Impact, Mark Breslin about how AI can support marketers.

Interested in finding out how you can use AI to cut through the chaos of marketing? From planning to execution, we talk about the value AI can bring to B2B marketers. 

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"How leaders engage with AI today is really going to determine whether they lead with confidence or they get left behind their competitors."

Mark Breslin, Amplifi & Impact

Mark Breslin

Ex-FTSE100 Exec leader. Global thought leader in artificial intelligence and business transformation, helping organisations unlock the power of data and AI to drive innovation, enhance strategy, and create measurable impact.

Mark Breslin is co-founder of Amplifi & Impact, an end-to-end AI Consultancy that helps organisations to unlock commercial value from AI.

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