Episode 1
Agentic AI and what every B2B marketing leader should know

10 Sep 2025
Bright Podcasts
September 10, 2025 Zoe Merchant

Overview

In our very first episode of Unapologetically B2B, Bright’s Managing Director, Zoe Merchant speaks to founder and owner of Augmented AI, Max Gabriel about all things agentic AI.

Wondering what agentic AI is or how you can implement into your marketing? Perhaps you want to know what you need to successfully implement AI?
We answer all these questions and more in this episode.

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An inside view

"Use AI not just for efficiency, but as a thought partner – feed in your objectives and constraints to unlock strategic insights that might take months to uncover otherwise."

Max Gabriel, CEO, Augmented A

Max Gabriel

Max Gabriel is the Co-Founder and CEO of Augmented AI, a platform that uses autonomous AI agents to help B2B events and media teams boost lead conversion and streamline marketing tasks.

Formerly President and Chief Transformation Officer at Informa, he led major digital initiatives across the business. Max has also held senior leadership roles at global companies including Pearson, Pfizer, JPMorgan Chase, and Diageo, with a focus on tech-driven transformation.

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