Our team
We are a collective of experienced marketing practitioners who believe marketing can be done better using agile methodology.
We blend strategic consultancy with deep practitioner expertise to help B2B marketing functions solve these challenges and deliver more impact with less. We connect strategy, operations and audience engagement to deliver marketing that performs.
The Bright values are
Agility
We live the agile way of life — constantly learning, adapting and improving
Curiosity
We’re not afraid to be creative, daring and bold in our methods
Empowerment
We empower our clients with the tools, tactics and expertise they need to innovate their teams and transform their marketing
Spirit
We don’t give up — if something doesn’t work, we find alternative solutions
Meet the senior team

Zoe Merchant
Founder and Managing Director
Zoe is passionate about combining data driven marketing and agile delivery to drive results and business outcomes. Zoe is a massive foodie and huge fan of cheese!

Lydia Kirby
Client Services Director
Lydia is passionate about driving marketing and business alignment whilst forming great client partnerships. Loves a glass of white and putting the world to rights over a delicious meal.

Alex Jefferies
Comms and Content Director
Alex is passionate about telling your company story, whether that’s to internal or external audiences.
Alex loves a good G&T and needs coffee to function.

Sian Heaphy
Senior Director
Sian is a director who uses agility to ensure that our creative, content and digital execution drive business outcomes. Sian can be found mostly in her active wear.

Natalie Cannatella
Content and Comms Strategist
Natalie works with clients to develop messaging and strategies that build engagement with their key audiences. Natalie enjoys yoga and pilates and has recently taken up strength training!

Niki Giordanelli
Strategic Advisor Data & AI
An expert in all things data with many years of transformation leadership experience, Niki advises Bright on how to use data and AI to support measurable customer-centric growth and deliver performance insights. In his spare time he is an enthusiastic Pizzaiolo and barista.

Mark Breslin
Strategic Advisor
Mark helps organisations to solve hard problems. A natural change agent, he delivers strategic change to clients in different sectors. He is a partaker of many sports and a definite master of none; velodrome track racer and mountaineer.
Ready to transform your marketing?
Schedule a 30-minute consultation with our agile marketing experts to explore how we can boost your effectiveness and drive better results.