All posts tagged: Inspiration

5 reasons why agile marketing adoption will boom in 2021

By Natalie Cannatella, Content and Communications Strategist

One of the biggest marketing trends this year was the growth of agile marketing. According to the ‘3rd State of Agile Marketing Report’, agile marketing adoption went up from 32% in 2019 to 42% in 2020Almost all of the growth is due to a reduction in the percentage of marketers identifying with the traditional waterfall model of marketing management. At Bright, agile marketing has been at the heart of our founding principles and processes since our inception. Here are five reasons why we believe agile marketing is set to grow even further in 2021. 

Pandemic panic   

Covid impacted pretty much every aspect of both our personal and working lives last year. Businesses in particular have faced disruption, uncertainty and a constantly changing landscape. This meant that the best marketing plans quickly went out the window as many businesses went into crisis mode. In these conditions, adopting an agile approach to marketing, where marketing departments could adapt quickly to changing circumstances, suddenly became more important than ever before. Even though we have (thankfully) now started the rollout of the first approved vaccine in the UK, the future remains uncertain and impossible to predict. For those who adopted agile marketing practices in 2020, there is certainly no going back. For those who have yet to embrace agile marketing, 2021 is the year to dive in as businesses continue to navigate their way through the pandemic and beyond. 

Data is king 

We live in a world where almost everything we do online is tracked, and organisations today are set up to capture volumes of data about their customers and prospects. Businesses that can fully capture, understand and utilise that data will gain a competitive edge. Data and agile marketing go handinhand. Having access to real-time data – and being able to analyse it  is one of the key pillars of agile marketing. It’s an approach that focuses on making decisions that are always driven by data, and businesses looking to thrive in a post-Covid world will want to ensure they are doing this effectively. 

Pervasiveness of agile  

The test, learn, improve model is now well established and accepted beyond the technology team. By applying this model to marketing processes and campaigns, businesses are able to make tweaks and amendments to optimise activity based on data to cultivate continuous improvement — another reason why we think businesses are likely to extend agile practices to their marketing function in 2021. 

Banish mediocrity 

One of the things all businesses have had to do this year is think creatively in order to survive. This most definitely extends to the marketing department. In 2020, mediocre marketing campaigns just didn’t cut it, and in 2021, standout creative campaigns will be another tool organisations use as they try to recover from the previous year and get back to growthAgile marketing supports teams in creating more effective standout campaigns that support your KPIs and business objectives. 

Need for speed 

Doing things faster, and better, than your competitors are the main ingredients for business success. Businesses are realising that agile marketing practices can significantly increase time-to-market. Getting those data-driven, creative marketing campaigns out to the market quickly, gives you that competitor-beating edge. 

Are you ready to embrace agile and accelerate your marketing? Drop us an email at hello@brightinnovation.co.uk  

Natalie Quinn5 reasons why agile marketing adoption will boom in 2021
read more

5 tips for managing extra stress (and bloat) this Christmas

By Natalie Burrows, resident nutritionist (and senior marketing manager) at Bright

It’s been a challenging year. A lot of us have now been working at home for 9 months, juggling childcarehome schooling, changing tiers and adapting to a ‘new’ way of life — stress levels have been tested. At Bright, we’ve been getting in the Christmas spirit and counting down to a well-earned break, but we’ve also been reflecting on the impact of this year and how Christmas brings its own, unique level of stress 

We’ve put together 5 simple tips to help you keep your stress levels in check, jeans buckled and energy up until the end of Christmas day. 

Dealing with seasonal stress 

When you’re surrounded by family, the pressure of cooking Christmas dinner, calming overexcited children — and maybe this yearmissing loved ones  — can keep your nervous system in the fightor-flight mode (the state of high alert and stress). Ever felt butterflies when nervous? Our gut is known as our second brain’. The two are intrinsically connected, and stressful events and feelings can leave you bloated or with aupset stomach that affects your mood.   

How to beat it: 

Focus on your breath. The 4-3-7 breathing technique is a simple method that can be performed anywhere and anytime you’re feeling stressed or overwhelmed. It will help increase your oxygen levels too, preventing you from wanting that post-lunch snooze. Try it now:  

  1. Exhale completely through your mouth 
  2. Inhale through your nose, counting to 4
  3. Hold your breath for the count of 7 
  4. Exhale out your mouth for the count of 8 
  5. Repeat this cycle 3 more times 

Over-indulging with festive grazing 

Who doesn’t love the nibbles on offer during ChristmasTins of chocolate, different flavoured crisps, assorted nuts, and not forgetting cheese and biscuits. It’s easy to graze all day long, but the continual demand on your stomach to digest food constantly leaves it little time to properly digest. Remember that you’re also swallowing air every time you eat — the more we snack, the more air we swallow and the more bloated we become. Add in the increased amount of carbs, crisps and sweets over Christmas and your energy will start crashing early on in the day. 

How to beat it: 

Make sure your meals include a mix of protein, carbohydrates and fats to balance out blood sugars, and moderate your snacking, aiming for 3 hours of digestive rest in between enjoying delicious food. For example: Breakfast at 9am, lunch at 12 or 1pm, snack at 4pm, and dinner at 7 or 8pm. It’s important to eat regularly too, and not ‘save’ yourself for one meal. 

Managing your jubilant drinking 

What’s your favourite festive tipple? Cider, mulled wine or bucks’ fizz (one of our favourites)? Don’t worry, we’re not about to tell you to give it up — enjoy itresponsibly  but there’s a couple of things to bear in mind. Not only can the carbonated drinks like prosecco, champagne, lager and cider lead to a full and fizzy stomach, but alcohol is an irritant for the digestive system that increases chances of bloating and gastric symptoms. Not to forget, the more we drink, the more likely we are to need that afternoon nap.  

How to beat it: 

Check the amount of carbonated, alcoholic drinks you’re having throughout the day and break up the flow of alcohol with a glass or two of water. Which leads me nicely onto the next point… 

Ensuring holiday hydration 

The need to stay hydrated doesn’t go away just because it’s Christmas day. Lack of hydration can leave you feeling foggy, fatigued and forgetful — not very festive feelings. It can also reduce the motility of your gut, leaving you feeling full and uncomfortable. 

 How to beat it: 

Keep the clear fluids up and start your day with a pint or half a litre of water, so you’re on to a winner before breakfast. Alternate other beverages with a glass of water to help get to the recommended 1.5 litres of water a day. You and your body will be grateful you did. 

Encouraging a little merry movement 

Do you get out for a walk on Christmas day, or scrap the usual movement routine for a day on the sofa? As tempting as it is to stay in pyjama’s (we hear you), reduced movement could be responsible for bloating and energy slumps. As we move, we increase blood flow to our muscles and digestive tract and increase oxygen to the brain. Time in nature is proven to be very supportive in reducing stress levels too. 

How to beat it: 

Enjoy the great outdoors on Christmas day, dance around the houseplay a game that involves moving around or simply continue your workout routine like any other day.  

We hope these tips help you and your family stay energised, and stress and bloatfree on Christmas day. After such a tough year, so we’d like to take this opportunity to wish you and your loved ones a very merry Christmas and a brighter 2021 from all of us here at Bright.

For more great tips from Natalie on life and marketing, don’t miss our next Agile Marketing Bootcamp, Targeting financial services.

Natalie Burrows5 tips for managing extra stress (and bloat) this Christmas
read more

Brain food: 5 tips for staying bright

As the most energy-hungry organ in our body, the human brain weighs around 1.5kg but requires 25% of our resting energy expenditure every day – yep, it’s true! Our brain needs fuel to help us juggle and adapt to the new way of life of 2020. But what brain food is best for staying sharp? The temptation to reach for the snack cupboard for a sugar boost before the next meeting (or school task) is one we’ve all felt but it’s not what our brain, or body, truly desires. Check out our top 5 tips on keeping your brain healthy 🧠  and staying bright💡 throughout 2020 and beyond.

1. Oily fish for omega-3

Think salmon, mackerel, sardines, anchovies (did I go too far with the anchovies?). Whether you find them delicious on their own or need to hide them in a fish pie, oily fish should be a regular weekly staple. Filled with omega-3, an essential fatty acid that supports brain function and cellular health, oily fish is our best source of this nutrient. Vegetarians and vegans can still get a good intake through flaxseed, hemp, chia seeds and soybeans.

2. Green veggies for folate and beta carotene

Brain food

“Eat your greens” is a phrase I say all too often but, aside from it being my favourite colour, green vegetables encompass a multitude of vitamins and minerals to support optimal health and brain function. Specifically, their vitamin K, folate and beta carotene content has been linked to slowing cognitive decline – so pack them into your meals daily!

3. Nuts for vitamin E

Brain food

Another food to have shown promising results in regard to brain health – and heart health – are walnuts. Bursting with omega 3 and 6, antioxidants and vitamin E, the often underappreciated walnut supports inflammation and free-radical damage. It’s a great brain-shaped snack – nature’s way of telling us what it’s beneficial for 😉

 

4. Berries for antioxidants

Brain food

It’s that rich, dark colour that berries have that make them so visually appealing 👀 😋  – they’re flavonoids. Responsible not only for the colour of the fruit but for the nutrients and antioxidants that fight free radicals and support brain function. It’s berry season in the UK now, a perfect time to increase our daily portion.

 

5. Water for hydration 

Hydration is key! Our bodies are 60% water, so it isn’t surprising that dehydration is associated with headaches, fatigue, dizziness, brain fog, forgetfulness and generally feeling a bit naff! Adequate hydration helps regulate our body temperature, supports transportation of nutrients to vital organs, and the removal of waste (yep we’re talking number 1 and number 2). The average person should drink around 1.5-2 litres of water a day, throw in a hot summer’s day and some exercise and you’ll need to add at least a litre to that total!

 Get more tips for staying healthy in this stressful time

We hope our guide to brain food and staying bright has provided some inspiration for your weekly shop – and will help you minimise those all too frequent trips to the fridge for those not-so-healthy snacks whilst working from home!

Check out our other recent blogs including Tips for supporting your immune system and The ultimate working-from-home guide.

Natalie BurrowsBrain food: 5 tips for staying bright
read more

Is the honeymoon over for WFH?

Craving the office just a little bit? Some tips for getting back into the WFH groove

Most of us have now been working from home since early March and with the future looking uncertain on how office life moves forward, some people are finding the WFH honeymoon almost over. With communication platforms like Microsoft Teams and Zoom trying to keep us excited with new backgrounds and functionalities, it still seems to be getting a bit much. People are craving human interaction with colleagues.

Finding the balance to ensure productivity and a happy home life is hard, especially when we are so restricted on social aspects and juggling teaching children with a full-time job and trying to protect our more vulnerable nearest and dearest by keeping ourselves to ourselves. The norm would take the teaching kids out of the equation or have us leaving the house in the evening to go for a relaxing drink or a family dinner, while currently, we eat sleep and breath office surroundings in the comfort of our own homes.

Here are some top tips on how you can keep productive, healthy and sane whilst WFH:

Keep on moving:

You’ve heard it before, but we’ll say it again, exercise is oh so important and helps heaps with keeping your brain productive and sleep patterns in check. Staying in the house day in, day out is hard and going for a 20-minute run at lunch or putting on a home workout video helps refresh your mind and breaks up the day. Keep moving. We know it’s hard but try and get yourself into a routine and join a fitness tracking app – it’s a great way to keep motivated when seeing your friends and colleagues do the same and can get a bit competitive, which is always healthy!

Draw a line between your desk and home life:

If you can, keep your desk separate from your home life. This can really help but understandably, isn’t possible for everyone. If you don’t switch off, your productivity will suffer and even though you are working longer hours, your quality of work may take a hit.

Stay organised and don’t give up:

Being organised is a well-desired trait and some of us don’t have that gift, but since the pandemic, we have had to adapt overnight and ensure we are planning, staying efficient and keeping our to-do lists ticked. Don’t give up – spend some time before or after work setting out the day ahead. Take five minutes to formulate a to-do list, tidy your workspace and get ahead. No one wants to start the day in a flap with no plan, don’t make it harder for yourself to stay productive. There is some great tech out there to help with that or a good old notebook and pen is sufficient!

Children need attention, and that’s ok:

Companies understand we are in a parallel world right now and having a full-time job working and educating your offspring is hard. Don’t beat yourself up if they only spent half the day learning and the other half watching Moana – it’s to be expected. There are lots of free online tools out there to help support with this balance and a lot of teachers are keen to supply extra activities and worksheets – so don’t be afraid to ask for the help. No one is judging you.

Be creative:

Take on a hobby to help you zone out from the one or two jobs you may be juggling. Who knows, you may even find something you’re really good at. I pretty much think I’m Monet now with the 2 paintings I completed in lockdown and my colleagues have just purchased a pottery making kit to start creating ceramics from home, so we are expecting to see video evidence of the iconic scene from Ghost make an appearance soon!

Ghost GIF - Find & Share on GIPHY

There is such a thing as brain food:

It’s hard to do all the above and still have an ounce of energy to keep on top of your health – we get that. But brain food does exist and the healthier foods you eat – the more energy you will have and the easier it will be to stay on track with the WFH life. Don’t get us wrong, a takeout here and there is the only way through the new life of no eating out. It’s balance you want to focus on. So, enjoy that kebab on a Friday night because you worked hard all week and you deserve it. It’s guilt-free.

This pandemic has challenged us all in more ways than one but staying positive and not putting ourselves under unnecessary pressure is as important as that to-do list you have sitting in front of you. There is light at the end of the tunnel! To read more check out our ultimate guide on working from home.

Chloe EmmersonIs the honeymoon over for WFH?
read more