Communicate. Engage. Transform.

A global management consulting firm came to Bright mid-way through its five year transformation programme, initially requiring communications and employee engagement support for the global rollout of online video conferencing solution, Webex.

The Aim

The aim was to ensure employees fully adopted the service and reliance on audio-only BT MeetMe was significantly reduced. Over time this engagement developed to include communications support for other technology rollouts including Windows 10 and new laptop devices.

A strategic communications programme needs to sit alongside any digital transformation, designed to engage employees and bring them on the transformation journey from start to end.

The Solution

Bright identified the need to articulate and communicate the organisations overall digital transformation message to the business. Clear and direct messaging from the CIO’s office outlining the overall digital strategy was developed, alongside dedicated communications and training to support the roll out of specific new technologies and services being delivered.

15,000

employees now enabled with Webex

80%

average Webex usage

411%

increase to Devices microsite in first month of comms programme

85%

of employees very satisfied or satisfied with their new device

The Bright Tactics

Create an internal brand around the new technologies which people will connect with

Ongoing training program delivered via self-help guides, in-person or online training sessions and video tutorials

Measure how communications are landing regularly and react to feedback quickly and openly

Launch announcements and assets to create initial excitement – visual communication results in better retention of information

Find your ambassadors, usually early adopters of the technology – people are more influenced by their peers

Provide regular updates on progress and be honest about any bumps in the road

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Bright is a consulting-led marketing and communications agency. We work with some of the world’s biggest B2B brands to help them manage change effectively across their organisations.
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