Atkins: A change programme

Atkins is one of the world’s most respected design, engineering and project management consultancies. The company specialises in major infrastructure projects from aerospace and aviation through to transport, energy and buildings. Atkins is one of the UK government’s leading suppliers and was instrumental in creating the infrastructure for the 2012 Olympics.

Making digital technologies help the service to customers

Atkins has a programme of work that is focused on looking at ways that digital technologies can help further improve the service that it delivers its clients. As part of this, it is looking at embracing and developing new tools and new ways of working to create an even more collaborative and connected company.

As a global company, Atkins has over 18,000 people spread across 300 offices around the world. Many of these people come from companies that have been acquired over the years so one of the biggest challenges for Atkins moving forwards is to ensure that its employees can collaborate effectively across geographical and industry boundaries.

It was also important to ensure that employees bought into the vision of the company moving forward and felt that they could contribute to the ideas and innovations that are going to drive this change.

The 2020 Programme

As part of the 2020 Programme Atkins had a number of initiatives designed to get employees collaborating more effectively. These included the creation of Bid-In-A-Box – an online facility to help teams put together bids more efficiently through standard templates and shared content and key learnings. The company has also decided that it wanted to roll out a new collaboration tool (Yammer) that would make it easier for people to create and work through virtual teams.

Bright was brought in to support on the communications around the launch of the new services to make sure people were aware of what was available, how to access and use it and where to go for help. The communications also need to be clear and compelling to encourage people to get involved and use the available tools. The communications also needed to be created and rolled out quickly and be aligned with the branding that had already been created around the 2020 vision.

Bright came to help us roll out a couple of key initiatives internally. They were able to get underneath the skin of the brand quickly and worked effectively with the internal team and other partners. They were proactive, responsive and very flexible.

Kathie Gilley Business Transformation Director

Bid-in-a-Box: A success story

Bright were able to get a team up and running in just a few days. Working closely with the internal team, lead by Business Transformation Director, Kathie Gilley, the team was able to get a communications plan for Bid-In-A-Box built and approved in less than a week with the first elements of communications toolkits drafted and ready less than two weeks after the programme had been signed off. The team created and tested a number of concepts quickly to determine the best approach and worked closely with other suppliers to get the toolkits ready for launch in record time.

The toolkits including video case studies, user guides and FAQs. Bright also produced a number of visual elements designed to showcase the success of the launches internally including. The team also provided a toolkit and launch materials for the roll-out of Yammer internally including video and ‘how to’ guides.

Bright helped Atkins with the internal launch of a package of improvements across its business. Using a combination of webinars, intranet articles, blogs, visualisation and films, the campaign which Bright developed enabled the team to simultaneously position, release and later embed a series of websites and apps in its North American, European, Middle East and Asia Pacific businesses. Building on the awareness raising through the launch, the tools have continued to be successfully embedded and developed further in response to user needs.

Simon Hubbard Win Work Director

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Olivier WittorskiAtkins: A change programme