Bright came to help us roll out a couple of key initiatives internally. They were able to get underneath the skin of the brand quickly and worked effectively with the internal team and other partners. They were proactive, responsive and very flexible.
Bright helped Atkins with the internal launch of a package of improvements across its business. Using a combination of webinars, intranet articles, blogs, visualisation and films, the campaign which Bright developed enabled the team to simultaneously position, release and later embed a series of websites and apps in its North American, European, Middle East and Asia Pacific businesses. Building on the awareness raising through the launch, the tools have continued to be successfully embedded and developed further in response to user needs.