Dinner date sparks 700% return on investment

i-movo: An Intelligent Event

i-movo is a leading digital voucher provider with clients across a range of sectors – including retail, FMCG, finance, utilities, telecoms and media publishers. The company provides a secure system, which generates digital vouchers that can be delivered using any media device – mobile, email, direct mail and payment cards – and offers real-time insight into consumer behaviour. This enables clients to calculate the return on their marketing activities more precisely and strengthen relationships with customers by way of improved targeting.

Accelerating growth

i-movo was looking for an effective way to make direct connections with high-level decision makers and to establish a pipeline of new business opportunities in order to accelerate growth.

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i-movo’s first engagement with Bright yielded a 700% return on investment within three months. This has given us the confidence to invest in a further two activities.

From conception to completion

i-movo engaged Bright to create and manage an event in order to raise awareness of its services and build relationships with key decision-makers.

Bright designed, and helped i-movo to host, a private dinner in the heart of London. From finding a unique venue and developing a compelling theme, to the bringing together of carefully selected attendees and providing effective follow-up, Bright ran the whole project from conception to completion – resulting in an evening that delivered in all fronts.

Significant incremental revenue

The event generated greater awareness of i-movo and its offering. It brought i-movo face-to-face with key decision-makers from blue chip brands and resulted in significant incremental revenue.

  • 700% Return On Investment
  • Key-contact database built
  • Greater market awareness generated
  • Direct contact made with influential decision makers
  • Well-qualified pipeline of opportunities established
  • New business gained in target accounts