Unleash the power of audience development, driving engagement and efficiencies with agile strategies
The way you work drives the marketing results you achieve. However, by first focusing on how you do marketing, you’ll immediately improve the impact of what you do.
By applying agile marketing principles and techniques, you’ll enable your team to drive continuous improvement through experimentation, enhance adaptability to change and ensure unwavering customer-centricity.
Effectiveness accelerators
Giving you the boost to increase efficiency, embrace agility and drive results, empowering you to better demonstrate the impact of your marketing efforts.
Why choose an agile approach?
Effective audience development
Agile marketing allows for rapid testing and refinement of strategies to build and engage specific audience segments.
Content creation & adaptation:
Agile enables swift, collaborative content creation and adaptation to keep pace with industry trends and audience interests.
Real-time campaign optimisation:
Agile supports continuous monitoring and real-time adjustments to marketing campaigns, maximising media engagement and event attendance.
Test and learn approach
Continuous improvement to iteratively refine strategies and tactics based on real-time data
Efficient resource allocation:
Agile promotes flexible and efficient resource use, ensuring focus on high-impact activities that drive growth and revenue.
Book me in!
Half an hour with an agile publishing and events marketing expert to understand how using an agile marketing approach could impact your effectiveness and drive better results.
Why choose Bright?
Leaders in publishing and events B2B marketing
We have extensive experience working with publishing, media and events organisations and understand the intricacies of audience development and optimisation.
Flexible & tailored marketing support
Whether your looking for marketing strategy, activation support or training, we can tailor a solution that meets your needs
Proven results
Traditional marketing approaches stalls sales growth. Our clients experience better engagement, pipeline growth and conversion with agile marketing.
Agile marketing for publishers, media and event service providers: Getting started
We specialise in learning what works in your business and building a marketing model that’s lean and scalable. We provide strategic and outsourced marketing services to help you achieve your effectiveness, efficiency and engagement goals.
How to get started with agile marketing:
Pilot agile campaign
Put agile marketing to the test with a 12 week pilot campaign. Discover the new ways of working and thinking to deliver campaign results.
From effective KPI setting and experimentation frameworks to sprint cycles and agile ceremonies, this is the ideal way to see agile in action and create impact at pace.
Agile marketing training
Want to empower your team with the knowledge, skills and tools to implement agile marketing values and ways of working?
We offer virtual and face to face ICA accredited training for marketing leaders who want to upskill their team in order to transform efficiency and effectiveness.
Change communications
If B2B client onboarding, adoption, and renewals are crucial for your business, change communications is a specialist discipline that supports customer success.
We offer varying levels of support from providing tailored tools and templates for your team to fully managing your communication needs.
Effectiveness assessment
Want to understand your efficiency gaps? Need to identify your growth opportunities?
Our deep dive marketing effectiveness assessment looks objectively at all aspects across your function, and provides a robust action plan to take your impact to the next level.
“What an incredible result! Thank you for your hard work, expertise, and support… This year, we’ve changed everything about our campaign and approach to marketing.
Through our Agile Marketing Hubs, we’ve targeted our communications more, relaunched our digital touchpoints, tested and experimented. This has enabled increased engagement across all channels. I am so proud of the amazing marketing team who have worked tirelessly to innovate and deliver this brilliant result.”
You’re in good company
Agile marketing in action
Check out our successful projects to learn some of the critical success factors for media and publishing marketing:
