FinTech marketing: Agile, but smarter
Take your marketing further and unlock greater agility and effectiveness
Your approach to marketing directly influences the results you achieve. By refining your ways of working and increasing your team agility, you’ll see improvements in both marketing impact and outcomes.
Applying agile marketing principles enables your team to drive continuous improvement through experimentation, adapt swiftly to change, and maintain a strong customer focus.
Why choose an agile approach?
Adaptable marketing model
Flexibility: Quickly respond to changing regulations, market dynamics and internal shifts
Test and learn approach
Continuous improvement: Iteratively refine strategies and tactics using real-time data
Quickly demonstrate ROI
Fast results: Launch campaigns swiftly and measure their impact in real-time
Risk management and compliance
Informed decisions: Stay compliant and make better decisions with up-to-date insights
Enhanced partner marketing
Collaboration: Co-create campaigns and leverage partner networks
Innovation: Experiment rapidly with partners, benefiting from shared expertise
Performance monitoring: Track partner ecosystem performance and adjust strategies based on insights.
Book me in!
Schedule a 30-minute chat with an agile FinTech marketing expert to explore how agile strategies can boost your effectiveness and drive better results.
Why choose Bright?
FinTech B2B marketing experts
Since 2013, we’ve partnered with leading FinTech firms, navigating the complexities and compliance demands of this highly regulated sector.
Flexible & tailored support
From strategy and activation to training, we provide bespoke solutions that align with your needs.
Driving real results
Traditional marketing often limits sales growth. Our clients see improved engagement, pipeline expansion, and higher conversion rates through agile marketing.
Agile marketing for FinTechs: Getting started
We focus on understanding what drives success in your FinTech and develop a lean, scalable marketing model. Offering both strategic and outsourced services, we help you achieve your goals in effectiveness, efficiency, and engagement.
Pilot agile campaign
Test agile marketing with a 12-week pilot campaign. Experience new ways of working, from setting KPIs and experimentation frameworks to sprint cycles and agile ceremonies. See agile in action and create rapid impact.
Agile marketing training
Empower your team with the skills to implement agile marketing principles. We offer virtual and face-to-face ICA-accredited training for marketing leaders looking to boost team efficiency and effectiveness.
Change communications
If client onboarding, adoption, and renewals are key to your business, change communications is essential for customer success. We offer flexible support, from providing customised tools and templates to fully managing your communications.
Effectiveness assessment
Identify efficiency gaps and growth opportunities with our in-depth marketing effectiveness assessment. We deliver a comprehensive action plan to elevate your marketing impact.
Bright delivered agile marketing campaigns that increased engagement with our target audiences and delivered outstanding results at pace.
You’re in good company
FinTech agile marketing in action
Check out our successful projects to learn some of the critical success factors for FinTech marketing:
