Transform your traditional marketing: Boost impact, efficiency, and engagement with agile strategies
The way you work drives the marketing results you achieve. However, by first focusing on how you do marketing, you’ll immediately improve the impact of what you do.
By applying agile marketing principles and techniques, you’ll enable your team to drive continuous improvement through experimentation, enhance adaptability to change and ensure unwavering customer-centricity.
Effectiveness accelerators
Giving you the boost to increase efficiency, embrace agility and drive results, empowering you to better demonstrate the impact of your marketing efforts.
Why choose an agile marketing approach?
Quick ROI demonstration:
Agile enables quicker development and adjustment of go-to-market strategies, reducing the time it takes to see impact and ROI.
Improved product positioning:
Agile marketing allows for iterative testing and refinement of messaging to better align with industry needs and customer pain points.
Test and learn approach
Continuous improvement: Iteratively refine strategies and tactics based on real-time data
Enhanced customer engagement:
Agile supports continuous feedback loops, allowing firms to better understand customer needs and adapt marketing efforts accordingly.
Optimised resource allocation:
Agile promotes efficient resource use by focusing on high-impact marketing activities, ensuring that efforts align with long-term business goals.
Book me in!
Half an hour with an agile marketing expert to understand how using an agile marketing approach could impact your effectiveness and drive better results.
Why choose Bright?
Leaders in heavy industry B2B marketing
We have worked with global engineering and manufacturing firms and understand the challenges and complexities of these industries.
Flexible & tailored marketing support
Whether your looking for marketing strategy, activation support or training, we can tailor a solution that meets your needs
Proven results
Traditional marketing approaches stalls sales growth. Our clients experience better engagement, pipeline growth and conversion with agile marketing.
Agile marketing for engineering & manufacturing: Getting started
We specialise in learning what works in your organisation and building a marketing model that’s lean and scalable. We provide strategic and outsourced marketing services to help you achieve your effectiveness, efficiency and engagement goals.
How to get started with agile marketing:
Pilot agile campaign
Put agile marketing to the test with a 12 week pilot campaign. Discover the new ways of working and thinking to deliver campaign results.
From effective KPI setting and experimentation frameworks to sprint cycles and agile ceremonies, this is the ideal way to see agile in action and create impact at pace.
Agile marketing training
Want to empower your team with the knowledge, skills and tools to implement agile marketing values and ways of working?
We offer virtual and face to face ICA accredited training for marketing leaders who want to upskill their team in order to transform efficiency and effectiveness.
Change communications
If B2B client onboarding, adoption, and renewals are crucial for your business, change communications is a specialist discipline that supports customer success.
We offer varying levels of support from providing tailored tools and templates for your team to fully managing your communication needs.
Effectiveness assessment
Want to understand your efficiency gaps? Need to identify your growth opportunities?
Our deep dive marketing effectiveness assessment looks objectively at all aspects across your function, and provides a robust action plan to take your impact to the next level.
Bright delivered agile marketing campaigns that increased engagement with our target audiences and delivered outstanding results at pace.
You’re in good company
Agile marketing in action
Check out our successful projects to learn some of the critical success factors for engineering & manufacturing marketing:
