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Growing audiences and driving engagement in B2B publishing, media & events.

March 12 @ 12:30 pm - 1:30 pm

B2B publishers and media firms are juggling events, content, subscriptions, and communities to grow audiences and keep them engaged year-round. But what’s actually driving results — and what’s just making more noise?

In this panel, senior marketing leaders who’ve been in the thick of it share real-world insights on what’s working (and what’s not). No fluffy theory — just practical strategies for building connected audience experiences across events and media.

We’ll explore:

  • Connecting events, content, and digital products to keep audiences coming back for more
  • How to cut through the noise with compelling narratives and storytelling that turn audiences into engaged communities
  • What works (and what doesn’t) and how to craft content that actually resonates
  • Practical ways to test, learn, and adapt faster (without burning out your team)
  • How leading B2B publishers are transforming unknown audiences into loyal, engaged communities

Expect candid, experience-backed insights — plus actionable ideas you can implement right away to sharpen your audience strategy and make your marketing more effective.

Complete the form below to register for the event

Details

Date:
March 12
Time:
12:30 pm - 1:30 pm
Event Tags:

Venue

Online

Organiser

Bright
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