One of the biggest challenges for companies today is the speed of change. Going digital is now necessary to survive, but how do you engage your people and ensure your business is ready for it.
Here at Bright, we work with some of the world’s biggest B2B brands to help them manage change communications effectively across their organisations. We work in partnership with change management specialists and technology providers to support business critical internal programmes.
Of course, change isn’t always digital. It can be a change of direction, location, focus or management. All of these things can cause disruption, but if the communication around them is done correctly then you can minimise the pain and maximise the benefits.
We work with you from the start of your communication journey to understand where you are in the process and what you want to achieve. We can help you uncover your key audiences, discover your change champions and establish what a successful campaign looks like. Along with delivering quick, timely communications to demonstrate our value quickly.
During the design phase we will work with you to define the key messages and tone of voice for the communication campaign. We will assess your current communication channels and establish the most suitable options, as well as develop new channels where needed. Shape and design the communication campaign plans and establishing the appropriate assets that need to be created.
Delivery is the execution phase and where we bring the communication campaign plans to life. Campaign assets will be created and delivered in a timely and coordinated way. During this phase we will measure the effectiveness of the communications and iterate where needed.
Joint Managing Director