Virtual Marketing

Six Ways To Increase Your Twitter Following

If used correctly, Twitter can be an influential tool for businesses. It can generate leads, enhance branding, and help you to form connections with potential clients or people relevant to your company, within your field. For all of this to happen though, you need to...

With Social Media, let’s take over the world

Pinky: Gee, Brain, what do you want to do tonight? Brain: The same thing we do every night, Pinky – try to take over the world! This could be a typical conversation between two B2C marketers, anywhere in the world, who are primed and ready to...

The B2B Brand. The Great Forgotten

At Bright Innovation, we feel it’s time to address a point that many B2B companies keep on missing. For the last 20 years we have been moving away from a purely commercial relationship between businesses, and the individual is right back at the centre of...

The Digital Crusade

As Google stated a few years ago in their B2B research: in a competitive environment with more and more mature B2B customers, the companies to come out on top will be those that put in the ground work to secure the status of their B2B...

The B2B Brand: The Great Forgotten

First things first, you might be wondering why you should bother spending your time reading this pretty long piece on the importance of brand value for B2B companies. And to be fair, that’s a pretty good question! I am not an academic, and we all know...

Why Minimum Viable Marketing works

In our eBook, you'll learn why, for many business, marketing is failing and how it can be adapted and made far more effective using agile principles: Agile: it's not just about speed? The art of agile lies in changing...

Using Minimum Viable Marketing™ To Drive Rapid Results

Minimum Viable Marketing™ (MVM) is a new marketing methodology based on continual improvement to maximise results and return from marketing effort and investment. Bright Innovation wanted to share our experiences of working in this new way with senior executives from tech firms and get their...

The SMART Guide to Building Successful Alliances

Organisations of all sizes often find it difficult to get the most out of their alliance relationships. A productive relationship is one where your marketing strategy aligns well with your alliance objectives, and you can work together towards a common goal. Where you are clear...

The Power of Content

Interruptions are infuriating. There are only so many times that you can demand your audience’s attention and persuade someone to buy a product, consider a service, read more, click here…or whatever your call to action may be. Since you only get a few chances (if that!)...