Virtual Marketing

Christmas Marketing

Marketing isn’t just for Christmas

[vc_row][vc_column][vc_column_text] Whilst ’tis the season for brands to splash the cash on fancy holiday-themed adverts, we wanted to take this time to look at what you could / should be doing with your marketing over this festive season.   1. Little things can tug a lot of heart strings Phil Beastall – a ‘frustrated filmmaker’– reportedly spent just £50 creating the...

Agile Marketing

Agile marketing in the B2B space

There are over 3 billion social media users around the world*. That’s 40% of the global population. And whilst the majority use social channels to document their own lives, more and more are using them to build their professional and social networks, find inspiration, do research and, more often than not, for entertainment. The businesses winning in this...

The B2B Brand. The Great Forgotten

At Bright Innovation, we feel it’s time to address a point that many B2B companies keep on missing. For the last 20 years we have been moving away from a purely commercial relationship between businesses, and the individual is right back at the centre of the B2B relationship. Businesses aren’t talking to businesses, this is no...