Inspiration

Agile Marketing

Agile marketing in the B2B space

There are over 3 billion social media users around the world*. That’s 40% of the global population. And whilst the majority use social channels to document their own lives, more and more are using them to build their professional and social networks, find inspiration, do research and, more often than not, for entertainment. The businesses winning in this...

Three ways to promote your B2B business on LinkedIn

LinkedIn is by far the most important social network for reaching out to prospective clients and connecting with professionals. Therefore, one needs to have a strong process in place in order to establish thought leadership, conduct market research and build online communities. According to the ‘State of B2B Social Media Marketing 2015,’ not only do 91% of...

Why Should LinkedIn Be A Key Part Of Every B2B Marketing Strategy

With more than 300 million members worldwide, LinkedIn has truly established itself as the largest professional network online. In B2B and in particular the IT & tech industry, it’s my experience that more people have a LinkedIn account than a Twitter account. Trends in B2B marketing also show that companies are taking advantage of different technology...