Inspiration

Taking time for inspiration…

It is always worth taking time out to be inspired. It makes us better at what we do, adds more value for clients and generally makes us happier people! ...

Christmas Marketing

Marketing isn’t just for Christmas

[vc_row][vc_column][vc_column_text] Whilst ’tis the season for brands to splash the cash on fancy holiday-themed adverts, we wanted to take this time to look at what you could / should be doing with your marketing over this festive season.   1. Little things can tug a lot of heart...

Agile Marketing

Agile marketing in the B2B space

There are over 3 billion social media users around the world*. That’s 40% of the global population. And whilst the majority use social channels to document their own lives, more and more are using them to build their professional and social networks, find inspiration, do research...

Three ways to promote your B2B business on LinkedIn

LinkedIn is by far the most important social network for reaching out to prospective clients and connecting with professionals. Therefore, one needs to have a strong process in place in order to establish thought leadership, conduct market research and build online communities. According to the ‘State...

Getting Your Team On-Board With Digital Change

When you think of internal comms, what immediately springs to mind? Perhaps a monthly company newsletter announcing new hires, leavers, births or Sally in HR getting married. Or that repetitive monthly email reminding you to cast your vote for ’employee of the month’. Not particularly...

3 Key Google Analytics Tips To Impress Your Boss

In this blog, I will take you through the 3 best analytics tips I’ve been given to track website performance and impress your boss. Make good use of them 🙂. It can be easy to get overwhelmed with data from Google Analytics but your colleagues...

The Three Pillars of Marketing

My nine year-old daughter asks me on a fairly regular basis what it is that ‘mummy does’. I don’t think I have ever come up with a satisfactory answer (evidenced by the fact that she keeps asking!). She is too old and too smart for...

Do Business Users Understand Tech?

We often hear that ‘the business users won’t understand our tech messaging – we need to talk business benefit; we need to talk solution’. To some degree this is true. However, dumbing down the decision makers is dangerous. Times have changed, and we are more...