Creating useful, high–quality user personas can be time consuming, expensive and, if we’re honest, a bit of a pain. You may find yourself cutting corners just to get it done, but this in turn leads to a flawed understanding of your audience that just won’t cut the mustard.
The knock-on to this, of course, is a poorly designed buyer journey that fails to generate content or comms that ignite interest, create excitement or instil brand loyalty. Ultimately, you’ve left your customers without a compelling reason to use or buy your product or service.
So, let’s turn it around. Download the on-demand event for an energising take on how to transform your personas and buyer journey into content-building, lead-generating machines for your B2B marketing.
Jump into this high intensity bootcamp to explore:
- How to best start personas and journey development
- Tips for mapping out your work in helpful visualisations
- Ways to make the most of your personas and buyer journey
- Why you need to validate your learnings with agile marketing
Not got time to watch the full bootcamp? Get all the tools you need to get started with our one-page game plan.
Has this piqued your interest in learning more about agile marketing? Check out our resources or sign up for future bootcamp events.