Agile marketing bootcamp: Community based marketing

Harness the power of community-based marketing

On-Demand Event

Zapnito x Bright

Round table

As B2B marketers, I’m sure we can all identify with the struggle to be heard amongst the noise. With reliance on the digital marketing landscape mounting and online marketing channels become increasingly saturated, it’s essential we learn to adapt and innovate our strategies in order to stand out in the crowd.

The savviest of B2B marketers are already busy seeking out pockets of untouched ground to carve out their own space and engage their target audiences. As a result, community-based marketing is becoming critical in a B2B marketers toolbox.

So to help us all adapt at pace and stay ahead, we brought in the big guns for a 30 minute roundtable. Bright’s founder Zoe Merchant joined community expert, Charles Thiede, CEO of Zapnito, to share their experience and knowledge on managing a successful virtual community.

Get yourself and your team up to speed on how to:

Move away from saturated digital marketing channels
Generate leads and build an emotional connection with your audience
Harness the intelligence of a community-based model

Not got time to watch the full recording? Check out the one-page game plan instead.

Has this piqued your interest in learning more about agile marketing? Check out our resources or sign up for future bootcamp events. 

Agile marketing speakers

Charles Thiede, CEO of Zapnito

With a background in technology, professional services and digital media, Charles witnessed how increasing amounts of noise in the online social space was drowning out important brands and resulted in them losing their audiences. In response, he decided to create Zapnito, a white-label platform to help trusted brands reclaim their audiences via expert-driven knowledge communities.

Zoe Merchant, Founder of Bright

Zoe is an agile marketing aficionado — a passionate believer in staying ahead of the competition with resilience, adaptability and pace. Zoe will bring a unique view of the role of communities and her knowledge on how the channel can increase engagement and target your audiences more efficiently, using agile marketing to test, learn and build on success to drive results at pace.