Author: Hannah Chester

Ideas to value in 8 hours

To compete in today’s markets, businesses need to be more adaptable than ever. Becoming a fast-growing business is the result of a range of factors, of which marketing plays a significant part....

Agile Marketing

In-house vs agency marketing: Which is best for you?

In today’s fast moving world, where the latest trends in technology are transforming everyday lives for both consumers and businesses, many forward-thinking organisations are already fully on-board with implementing digital transformation programmes aimed at encouraging more collaborative and digital ways of working....

The SMART Guide to Building Successful Alliances

Organisations of all sizes often find it difficult to get the most out of their alliance relationships. A productive relationship is one where your marketing strategy aligns well with your alliance objectives, and you can work together towards a common goal. Where you are clear...

The Power of Content

Interruptions are infuriating. There are only so many times that you can demand your audience’s attention and persuade someone to buy a product, consider a service, read more, click here…or whatever your call to action may be. Since you only get a few chances (if that!)...

What Successful Business Events Really Look Like

‘Let’s do an event.’ Four words that often send a shiver down my spine. I have worked in the events industry, in some capacity, for over 8 years. From supplier side to client side, there is nothing quite like the buzz of seeing something that...

Do Business Users Understand Tech?

We often hear that ‘the business users won’t understand our tech messaging – we need to talk business benefit; we need to talk solution’. To some degree this is true. However, dumbing down the decision makers is dangerous. Times have changed, and we are more...

How to Write Better Copy

When it comes to writing copy, you need to get it right. Whether you’re writing a press release, sales pitch, blog post or an e-mail campaign, your copy needs to engage. This is your chance to have your message heard – and you only get...