Author: Emma Sinden

Taking time for inspiration…

It is always worth taking time out to be inspired. It makes us better at what we do, adds more value for clients and generally makes us happier people! ...

Communicating in Times of Uncertainty

In today’s fast moving world, where the latest trends in technology are transforming everyday lives for both consumers and businesses, many forward-thinking organisations are already fully on-board with implementing digital transformation programmes aimed at encouraging more collaborative and digital ways of working....

Website redesign using Minimum Viable Marketing™

Bright Innovation is built around something we call Minimum Viable Marketing™ (MVM) - a new way of marketing developed by our founder Zoe Merchant and inspired by the Lead and Agile project management methodologies so popular in the tech world....

The Three Pillars of Marketing

My nine year-old daughter asks me on a fairly regular basis what it is that ‘mummy does’. I don’t think I have ever come up with a satisfactory answer (evidenced by the fact that she keeps asking!). She is too old and too smart for...